Velocity Logic is happy to announce the completion of its Personalization + integration with Altria as part of Altria’s Digital Trade Program that it brings with its industry leading loyalty platform that includes C-Store Rewards, Bank Points Redemption, Credit Card Loyalty Enrollment, and Loyalty Stacking.

Velocity’s Altria DTP offering will include: 

• Tier 1:
  • Scan Data Partnerships where Velocity partners with standard Scan Data companies and integrates loyalty ID for reporting.
  • Standard Loyalty ID where incorporates the loyalty program member’s unique ID into Scan Data reporting and incentives paid for repeat customers

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• Tier 2, which includes all of Tier 1 plus:
  • Retail Digital Coupons where our c-store partners can offer consumers digital coupons available for redemption in store
  • Unbranded Communications where our retailers may show loyalty program members unbranded product offers with higher discounts for members

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• Tier 3, which includes all of Tier 1 and Tier 2 plus:
  • In the realm of Electronic Age and Identity Verification (EAIV), our convenience store partners have the opportunity to integrate their loyalty programs with LexisNexis for seamless identity verification within their rewards app, benefiting their members.
  • Branded Altria product offers are prominently featured at the top of the sections dedicated to tobacco and smokeless product offers within our retailer’s rewards program application.

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• Personalization Plus (P+):
  • Personalized offer targeting involves Velocity utilizing Altria’s P+ API to gather targeted offers and branded digital advertisements, which are then delivered to consumers who have been age and identity verified through our retailer’s digital program, facilitated by Velocity’s C-Store Rewards Platform.

For more information on how Velocity can help your business as it relates to tobacco loyalty or loyalty in general, contact us today.