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If you are a clothing, apparel, or fashion retailer, then a loyalty program is the perfect way to start building up your brand and growing a loyal customer base. Getting your clothes onto your customers and spreading word-of-mouth about how awesome your clothes are is essential to growing your business.
There are a myriad of rewards programs that you and your customers would benefit from. This can range from bundle discounts like “buy one pair of socks and get the second half off” to point systems that reward customers who frequently shop with you or make large purchases. Whatever you decide to do, our fashion loyalty program at Velocity Logic Group will allow you to connect with your customers more frequently and keep them informed on any special offers and promotions you are running.
The purpose of a loyalty program is to, as the name implies, build loyalty. When a customer puts on your brand’s clothing, they are using your brand to show off their style and personality. This makes them one of your best marketers. By building rewards programs and a tailored experience that encourages them to come back, you are building a team of consumer marketers who will be some of your best advocates.
It’s always easier and less expensive to market to an existing customer than it is to capture new ones, which is why customer loyalty is so important. By being creative with your loyalty programs, you can also decrease costs in other ways. For example, a social media competition where customers share images wearing your clothes in exchange for a discount will get existing customers to engage with you. But it will also generate valuable word-of-mouth marketing as well as create community content that you can then share on your social pages and website.
If you would like more information about how our clothing and apparel loyalty programs work, please reach out to us at Velocity Logic Group, or schedule a quick demo now!
Contact us for an in-depth review of our platform and discussion how we can leverage our tools to grow your retail business profitably. Let’s Go!
