Nearly four million consumers with credit or debit cards issued by financial institutions participating in the uChoose Rewards® program from Fiserv, Inc. (NYSE: FI), a leading global provider of payments and financial technology solutions, can now use their card rewards balances towards the purchase of fuel at approximately 7,000 bp and Amoco locations through Velocity Logic’s Partner Redemption Platform.

Through an integration with Engage People, uChoose Rewards members will have the option to redeem points on their fuel purchase at the pump, saving 50 cents per gallon, up to 20 gallons.

Vik Mehta, Head of Sales at Velocity Logic, said the company is extremely excited to integrate with Engage People and provide an opportunity for consumers to reduce the price at the pump with retail customers.

“The partnership with Engage People opens the door for consumers looking for savings on everyday purchases like fuel. Connecting Engage with our partner redemption platform and loyalty cloud creates a great user experience and an opportunity to create a loyal customer.”

The integration of uChoose Rewards with Engage People’s platform allows a seamless transaction experience for the cardholder. When an eligible cardholder swipes their card at any participating bp and Amoco pump, the user will be automatically prompted with an offer to utilize their points. This creates a superior experience for the cardholder, while requiring no additional work from financial institutions.

About Velocity Logic

Velocity Logic is a leader in bringing innovative reward solutions to the fuel and convenience store industry. Velocity’s cloud-based solutions are built to provide flexibility and customer engagement for retailers. Velocity is the only company that can provide modular or a full turnkey software platform with a suite of reward technologies including its patented loyalty switch technology, c-store rewards, credit card enrollment, and the partner redemption platform. Each is uniquely designed to give retailers a competitive advantage. Velocity Logic is headquartered in Binghamton, NY and has offices in the US, Canada, and India. For more information visit: www.velocitylogicgroup.com.